Paid Ads: Postpartum Care Service

Brief Description

Launching a postpartum care service in North America required introducing a concept well-established in Asia but relatively unknown to the target market. We developed a comprehensive paid advertising strategy that educated new mothers about professional postpartum support while building brand awareness from scratch.

We helped launch a postpartum care service for new mothers, introducing a concept popular in Asia to the North American market. Our paid advertising strategy educated the target audience about the benefits of professional postpartum support while reinforcing the brand's identity and values. This required a comprehensive approach that not only introduced the service but also educated new mothers about the importance of professional postpartum care, addressing cultural differences and building awareness in a market where this type of service was relatively unknown. Through targeted campaigns and carefully crafted messaging, we successfully positioned the service and built initial audience engagement across digital channels.

Project Challenge

Postpartum care services are common in Asia but virtually unknown in North America. We were launching a service that most new mothers had never heard of, requiring extensive education before any conversion could happen. The challenge was building awareness and trust from zero, addressing cultural differences in postpartum care expectations, and creating campaigns that resonated emotionally while educating the market about a completely new concept.

Technologies / Tools Used