Social Media Management: Martin Aylward

Brief Description

Martin needed a cohesive social media presence that could effectively communicate his diverse wellness offerings while maintaining his authentic voice. We developed a comprehensive content strategy that showcased his courses, retreats, books, and documentaries across multiple platforms.

We helped Martin present his diverse offering: online courses, retreats, books, documentaries, and global collaborations through social media. We ensured that every post reflected his voice and brand identity, making it easy for followers to understand and connect with his work. Our comprehensive social media strategy focused on creating authentic, engaging content that showcased the depth and breadth of Martin's work while maintaining consistency across all platforms. Through careful content planning and strategic posting schedules, we transformed his social media presence into a powerful tool for connecting with his audience and building a community around his teachings and offerings.

Project Challenge

Martin's social media presence lacked consistency and strategic direction. His diverse offerings—courses, retreats, books, and documentaries—were presented inconsistently, making it difficult for followers to understand his full scope of work. Without a cohesive content strategy, his authentic voice was getting lost, and engagement was stagnant despite having valuable content to share.